THE BRAND
SHARKAR is a compound word, which is in the Maya Kaqchikel language, which means BLUE SHARK.
SHARKAR wraps in its essence and pillars in the development and creation of its designs the concept of the Sharkar Biosphere. We believe that the combination of efforts, the synergy of ideas, the richness of diversity, is the engine of cultural evolution that strengthens the bonds of brotherhood and harmony, which embellish our existence in the moment and space that we have to live, committing ourselves to at the same time so that our legacy for future generations must further enrich that future existence. As a result of this foundation, the SHARKAR proposal is an artistic expression from a genuine ancestral culture, with an evolutionary projection that integrates innovation, sophistication, sustainability and pluralism. Artistic expression reaches the contemporary era of our culture, which at the same time becomes an expression of pride in showing the essence and cultural richness of a civilization that still persists and with a propositional attitude, it shows the great Mayan legacy of which we are fortunate. to appreciate. The essence of SHARKAR is characterized by evolution. We know and live our roots, which make us increasingly stronger in the walk of our role and we take seriously the commitment to abide by our pillars.
Our roots are clearly Maya Kaqchikel, and the ancestral heritage that we have received, is reflected with much development and scientific discoveries, they set the tone for a legacy of evolution. This foundation of SHARKAR, makes us commit to quality criteria, good service and the development of textures and touches in our fabrics with characteristics of softness and comfort.
We focus on the timelessness of our garments and their multifunctionality, through the perfect combination of looks, ranging from casual to casual sport, this being a proposal to moderate the accelerated cycle of fashion worldwide without abandoning elegance.
We are in a process of integrating a greater quantity of regenerated raw materials in the elaboration of the products and of the design proposals. We currently use regenerated yarns in some of the garments with up to 90% of their structure, and in all our proposal it involves at least 25% of said material, directly impacting the reduction of water use.
Our obligation when inheriting a cultural wealth of great value, which at the same time becomes a world heritage, is precisely the strengthening and dissemination of this, not only in our nearby enclosure, but, to take it globally.